Ember WirePlatforms and ads
Platforms and ads
Changes at Google, Meta, Apple and WhatsApp that affect how you reach customers.
Apple tightens App Store rules on AI nudity and hidden features
Apple updated its App Review Guidelines on 16 October 2026, with new rules on AI-generated intimate imagery, hidden features and App Store creative assets.
Google finishes September 2026 spam update after 14 days
Google's September 2026 spam update ran from 24 September to 8 October across all languages. Here is how to tell whether a traffic drop is linked to it.
WhatsApp now charges for service replies past 1,000 a month
From 1 October 2026, Meta charges for WhatsApp Business Platform service messages beyond 1,000 a month per number, and for utility replies in open chats.