Insights for founders who build.
Practical guides on strategy, websites, apps, automation and marketing, written for founders and growing businesses around the world.
Git and code ownership: make sure you own your code
Code ownership in plain English: how Git works, why the repository must sit in your account, what contracts must say and what a proper handover includes.
A modern web stack for small teams in 2026, explained
A modern web stack for small teams, layer by layer: interface, server logic, database, login, outside services, hosting and monitoring, in plain English.
Move from Wix or Squarespace to WordPress without losing SEO
How to move from Wix or Squarespace to WordPress and keep your search traffic: export limits, URL mapping, 301 redirects, sitemaps and the weeks after launch.
Security checklist before you ship AI-written code
A checklist to run before you ship AI-written code: secrets, authentication, dependencies, personal data, licences and tests, with sources for each check.
When to stop vibe coding and bring in engineers
Clear decision rules for when to stop vibe coding and bring in engineers: money, personal data, growing users, fragile fixes and questions you cannot answer.
How to write a technical spec a developer can quote from
How to write a technical spec a developer can quote from: users, flows, data, integrations, limits, what is out of scope and how you will judge it is done.
API integrations for non-developers: webhooks and keys
API integrations explained for non-developers: what APIs and webhooks do, how to look after API keys, and what rate limits and 429 errors mean in practice.
Choosing an AI coding tool in 2026: what to compare
Choosing an AI coding tool in 2026? Compare who will use it, where the code lives, how changes get reviewed, what the data terms say and how usage is billed.
WordPress maintenance: weekly, monthly and yearly tasks
A WordPress maintenance routine for business sites: what to check every week, every month and once a year, so updates, backups and renewals never slip.
Choosing a WordPress theme or page builder without regret
How to choose a WordPress theme or page builder you won't regret: block themes versus builders, lock-in, speed, accessibility, updates and testing first.
Switching careers into tech in your 30s, 40s or later
Switching careers into tech in your 30s, 40s or later: choose a role that uses your experience, learn around work and family, and find a bridge into tech.
How to make a WordPress site fast: caching, images, fonts
How to make a WordPress site fast in 2026: hosting, page caching, image formats, self-hosted fonts and plugin clean-up, measured against Core Web Vitals.