Digital Marketing

Performance marketing basics for founders: the five numbers to know, how to set a maximum cost per customer, tracking setup and how to run a first test.

Google Ads vs Meta Ads for a local service business: how each works, when each wins, a simple decision rule and how to run both without double counting.

A starter plan for email marketing for small businesses: list building with consent, three automations, newsletter rhythm, Gmail sender rules and metrics.

Build a content strategy for SEO step by step: find customer questions, check intent, cluster topics, prioritise, write helpful pages and measure results.

How to calculate CAC and LTV with worked rupee examples, the LTV to CAC ratio, payback period, and the common mistakes that quietly flatter your numbers.

Marketing attribution explained without jargon: the main models, attribution windows, why Google and Meta double count, and a simple setup for small teams.

LinkedIn for B2B founders: how to fix your profile, five post types to rotate, how often to post, a weekly plan and how to turn posts into sales calls.

How to set a marketing budget for a startup: three methods, a worked goal-based example, how to split spend, and rules that stop the budget leaking away.

A marketing agency brief template you can copy, the questions to ask, a scoring method for proposals, and the red flags to watch for before you sign anything.

A landing page checklist with 25 checks across message, design, trust, form, speed and tracking, plus how to test changes and why the page affects ad costs.