Apps and Product
Apps and Product
Mobile apps, MVPs and product decisions, explained plainly.
Native vs cross-platform apps: how to choose
Native vs cross-platform app development compared for founders: cost of change, performance, team skills and a decision rule for your first mobile release.
How to scope an MVP you can ship in weeks
How to scope an MVP that ships in weeks: pick one user and one job, cut features with a simple test, write the scope down and agree what done means.
App store submission checklist for iOS and Android
An app store submission checklist for Apple and Google Play: build rules, privacy forms, account deletion, test accounts and store listing, checked for 2026.
What drives the cost of building an app
What drives the cost of building an app: platforms, user roles, integrations, design, admin tools, data rules and upkeep, with ways to bring the quote down.
A push notification strategy people won’t switch off
A push notification strategy users keep switched on: when to ask permission, what to send, how often, Android and iOS rules, and how to measure what works.
Offline-first app design for patchy networks in India
Offline-first app design for patchy mobile networks in India: what to store on the phone, how to queue actions, handle sync conflicts and test weak signal.
App beta testing and release cycles for small teams
App beta testing and release cycles for small teams: TestFlight and Google Play testing tracks, staged rollouts, a two-week rhythm and a release checklist.
Customer discovery interview questions and script
Customer discovery interview questions and a ready script: how to find people, what to ask, what to avoid, and the signals that a problem is worth solving.
How to write a product requirements document
How to write a product requirements document people read: a one-page template, how to phrase requirements, what to leave out and how to keep it current.
App analytics events to track from day one
Which app analytics events to track from day one: a starter event list, naming rules, user properties, consent under India's DPDP law and a tracking plan.