Marketing reported in plain numbers

Paid ads, search and email run month to month, with a report showing what you spent and what came back.

At a glance

  • Ad and analytics accounts in your name, with admin access for you
  • Conversion tracking across your site, forms, calls and WhatsApp
  • Campaigns, ad copy and creative for each active channel
  • Landing pages built or revised for paid traffic
TimelineA setup month first
At handoverYou own the code, accounts and documents

Is this where you are?

You spend on ads but cannot see the return

Money goes to Google and Meta every month, and nobody can say which campaigns brought in paying customers.

Your agency reports clicks, not customers

Monthly reports are full of impressions and reach, but you cannot tie any of it to enquiries, orders or revenue.

Your tracking was never set up properly

GA4, the Meta pixel and your CRM all show different numbers, so every budget decision ends up as a guess.

You are launching in a new city

You need channels set up from scratch for a launch in Bengaluru, Dubai or elsewhere, on a budget you can control.

What we build

Tracking and measurement

GA4, Search Console, ad pixels and conversion events set up so each enquiry or sale can be traced back to the channel that brought it.

  • Conversion events for forms, calls and WhatsApp clicks
  • Consistent UTM tags on every link
  • A check that numbers match across tools

Google Ads

Search, Performance Max and local campaigns built around the terms your buyers type, with budgets capped and wasted keywords cut every month.

  • Keyword and negative keyword lists
  • Ad copy and extensions
  • Weekly bid and budget checks

Meta Ads

Facebook and Instagram campaigns for awareness and leads, including click-to-WhatsApp ads, which suit buyers in India and the UAE who prefer to chat.

  • Audience and placement set-up
  • Creative briefs and ad variations
  • Lead form or WhatsApp routing

Search engine optimisation

Pages, technical fixes and content planned around what people search for, so visits from search grow over months without paying per click.

  • Technical and on-page audit
  • Keyword map by page
  • Monthly content and fixes

Email and WhatsApp campaigns

Welcome series, offers and win-back messages for existing customers and leads, sent by email or through approved WhatsApp message templates.

  • List clean-up and segments
  • Automated sequences
  • Opt-out handling

Creative and landing pages

Ad images, short videos and landing pages made for each campaign, then tested against each other to find what brings in enquiries.

  • Ad creative sized for each platform
  • Landing page copy and build
  • A/B tests on headline and offer

Launch campaigns

Channels lined up for a product or city launch, with a budget plan and tracking in place before the first rupee or dirham is spent.

  • Pre-launch audience building
  • Launch-week budget plan
  • Post-launch review

Ad account audits

A review of your existing ad accounts and analytics to find wasted spend, broken tracking and campaigns that should be switched off.

  • Spend breakdown by campaign
  • Tracking checks
  • A list of changes in priority order

How a project runs

  1. Week 1

    Check the tracking

    We audit your accounts and analytics, then fix tracking so results can be measured before any new money is spent.

  2. Weeks 2 to 3

    Set up channels

    Campaigns, audiences, creative and landing pages are built and shown at the Friday demo before anything goes live.

  3. Week 4

    Launch and adjust

    Campaigns go live on a capped budget. We watch closely in the early days and move money away from whatever is not working.

  4. Every month

    Report the numbers

    You get spend, results and cost per result by channel, plus what we plan to change next month and why.

What you get

  • Ad and analytics accounts in your name, with admin access for you
  • Conversion tracking across your site, forms, calls and WhatsApp
  • Campaigns, ad copy and creative for each active channel
  • Landing pages built or revised for paid traffic
  • Email and WhatsApp sequences ready to send
  • A monthly report of spend, enquiries, sales and cost per result by channel
  • A plan for next month, with the budget split by channel
  • A record of every test run and what it showed

Tools we choose from

We choose channels and tools per business, often starting from what you already run.

Advertising

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

Measurement

  • GA4
  • Search Console
  • Google Tag Manager
  • Looker Studio

Email and messaging

  • HubSpot
  • Zoho Campaigns
  • Mailchimp
  • WhatsApp Business Platform

Sites and stores

  • WordPress
  • Webflow
  • Shopify

Ways to work together

Setup month

A first month to fix tracking, set up channels and run the first campaigns, with scope agreed before work starts.

Monthly management

Campaigns, testing and reporting month to month after the setup month. You pay ad spend directly to each platform.

Audit only

A one-off review of your ad accounts and analytics, with a list of fixes your own team or current agency can carry out.

Questions about digital marketing

Do you mark up our ad spend?

No. You pay ad spend directly to Google, Meta or whichever platform runs the ads, using your own card or billing account. Our fee is separate and agreed in the written scope before work starts. You can see every rupee or dirham the platforms charge in their own billing pages.

How much should we spend on ads?

Enough to get a clear result within a few weeks. The right figure depends on what a customer is worth to you and what clicks cost in your category and city. We work this out with you during the setup month and recommend a starting budget with a firm cap.

What goes in the monthly report?

Spend by channel, enquiries or sales, cost per result and how each compares with last month. Clicks and impressions appear only where they explain something. Each report ends with what we plan to change next month, so you can approve it or push back before we make the change.

Can you guarantee first-page rankings?

No, and anyone who does is guessing. Rankings depend on Google's systems, your competitors and the history of your site. We can fix technical problems, write pages around what buyers search for and report honestly on progress, which usually takes several months to show.

Who owns the ad accounts?

You do. New accounts are created in your name, and existing ones are shared with us through partner or user access. If you stop working with us, you keep the accounts, campaign history, audiences and tracking, and we remove our own access at handover.

How soon will we see results?

Paid ads usually show early signals within the first few weeks after launch, once tracking works and campaigns have spent enough to judge. Search and email build more slowly. During the setup month we put in writing what each channel should show and roughly when, so you can hold us to it.

Reading on this

Performance marketing basics for founders

Performance marketing basics for founders: the five numbers to know, how to set a maximum cost per customer, tracking setup and how to run a first test.

Google Ads vs Meta Ads for a local service business

Google Ads vs Meta Ads for a local service business: how each works, when each wins, a simple decision rule and how to run both without double counting.

Email marketing for small businesses: a starter plan

A starter plan for email marketing for small businesses: list building with consent, three automations, newsletter rhythm, Gmail sender rules and metrics.

Tell us what you are trying to build.

A thirty-minute call, no charge. If we are not the right team for it, we will tell you and point you to someone who is.