Before Emberoot, our founder Sarang Kasar co-founded Buzitto Services, a bootstrapped e-commerce business in India selling more than 500 products, mostly packaged food, from over 10 vendors through a multi-vendor Shopify store.
- Organisation: Buzitto Services Pvt Ltd (formerly Olo Junction)
- Role: Co-founder, September 2021 to September 2022
- Platform: Shopify with a multi-vendor marketplace app
- Services used: E-commerce, Digital marketing, Automation
The challenge
Buzitto carried on from Olo Junction as a private limited company. Some of the services the team relied on could not connect to the multi-vendor app it had chosen, the catalogue was large for a small team, and stock had to stay accurate across many vendors.
What Sarang did
- Designed the logo and ran marketing and content.
- Ran the Shopify store: vendor onboarding, the product catalogue, listings, pricing and integrations.
- Moved the business to services that the multi-vendor app could connect to, instead of forcing ones it could not.
- Set up automated stock alerts and real-time inventory sync across vendors.
- Led an SEO overhaul across the whole buying journey, from search results to checkout.
The result
- More than 500 products from over 10 vendors, mostly fast-moving packaged food.
- 35% fewer stock-outs after automated stock alerts.
- Inventory sync accurate to 99.9%, cutting excess stock-carrying costs by 25%.
- 30% more organic sessions and 25% higher checkout conversion after the SEO work.
Figures are from Sarang’s own records of the business.