# Buzitto: running a 500-product multi-vendor Shopify store

Source: https://emberoot.com/work/buzitto/

> Founder work before Emberoot: e-commerce operations for 500+ products from 10+ vendors, with stock sync, alerts and an SEO overhaul.

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Before Emberoot, our founder Sarang Kasar co-founded Buzitto Services, a bootstrapped e-commerce business in India selling more than 500 products, mostly packaged food, from over 10 vendors through a multi-vendor Shopify store.

- **Organisation:**  Buzitto Services Pvt Ltd (formerly Olo Junction)
- **Role:**  Co-founder, September 2021 to September 2022
- **Platform:**  Shopify with a multi-vendor marketplace app
- **Services used:**  E-commerce, Digital marketing, Automation

## The challenge

Buzitto carried on from Olo Junction as a private limited company. Some of the services the team relied on could not connect to the multi-vendor app it had chosen, the catalogue was large for a small team, and stock had to stay accurate across many vendors.

## What Sarang did

- Designed the logo and ran marketing and content.
- Ran the Shopify store: vendor onboarding, the product catalogue, listings, pricing and integrations.
- Moved the business to services that the multi-vendor app could connect to, instead of forcing ones it could not.
- Set up automated stock alerts and real-time inventory sync across vendors.
- Led an SEO overhaul across the whole buying journey, from search results to checkout.

## The result

- More than 500 products from over 10 vendors, mostly fast-moving packaged food.
- 35% fewer stock-outs after automated stock alerts.
- Inventory sync accurate to 99.9%, cutting excess stock-carrying costs by 25%.
- 30% more organic sessions and 25% higher checkout conversion after the SEO work.

Figures are from Sarang’s own records of the business.

[Talk to us about running a Shopify store](/contact/#call)