Run and lead

Guides on strategy, technology decisions, automation and the trends that will shape the next few years, for founders running a growing business.

Strategy and Growth

B2B positioning statement: say what you do in one line

Write a B2B positioning statement buyers understand in one line: five inputs, a fill-in template, a worked example and quick tests to run with real buyers.

How to define your ideal customer profile (worksheet)

Define your ideal customer profile from the customer data you already have, with four layers to fill in, a worked example and a free worksheet to copy.

A 90-day go-to-market plan for a new product

A 90-day go-to-market plan for a new product: what to build in each 30-day phase, sample channel experiments, decision points and mistakes to avoid.

Tech Leadership

Multi-tenant SaaS explained for non-technical founders

Multi-tenant SaaS explained in plain English: what a tenant is, the three ways to separate customer data, and the questions to ask your developers early.

Subscription billing in India: GST and e-mandates

Subscription billing in India means following RBI e-mandate rules for auto-debits and GST rules for invoices. A plain guide for SaaS and membership founders.

How to choose a tech stack you won’t regret

How to choose a tech stack for a startup or business app: seven questions that matter more than trends, a scoring table, and the warning signs to watch for.

Automation and AI

Which processes to automate first in your business

Not sure which processes to automate first? Score your repetitive work on five questions, pick a good first project and know which tasks to leave alone.

Process mapping for automation: a simple method

A practical guide to process mapping for automation: follow real cases, draw the flow, mark the exceptions and write a one-page spec before anything is built.

WhatsApp Business API for customer follow-ups

How to use the WhatsApp Business API for customer follow-ups: Meta's opt-in rules, the 24-hour window, templates, pricing basics and a sample sequence.

Careers and learning

Switching careers into tech in your 30s, 40s or later

Switching careers into tech in your 30s, 40s or later: choose a role that uses your experience, learn around work and family, and find a bridge into tech.

Skills that will matter most in the next 10 years, by age

Which skills will matter most over the next ten years? What the WEF, OECD and ILO evidence says, broken down for children, teens, young adults and adults.

Learning with AI tools as a student: help, risks, honesty

Learning with AI tools as a student: how to use chatbots as a tutor, what to avoid, age rules to check and how to stay honest about your own work.

Want help with this?

Start small with a fixed-scope package: decision workshop or automation audit.

Technology advice

How we work on this, what you get and the usual timeline.