# Olo Junction: a multi-vendor Shopify store for Self-Help Groups

Source: https://emberoot.com/work/olo-junction/

> Founder work before Emberoot: a multi-vendor Shopify store that gave 25 Self-Help Groups their first online sales.

[Home](https://emberoot.com/)  Olo Junction: a multi-vendor Shopify store for Self-Help Groups

[Facebook](https://www.facebook.com/sharer.php?u=https%3A%2F%2Femberoot.com%2Fwork%2Folo-junction%2F)[X](https://x.com/intent/post?text=Olo+Junction%3A+a+multi-vendor+Shopify+store+for+Self-Help+Groups&url=https%3A%2F%2Femberoot.com%2Fwork%2Folo-junction%2F&via=Emberoot)[Pinterest](https://pinterest.com/pin/create/button/?url=https://emberoot.com/work/olo-junction/&media=&description=Olo+Junction%3A+a+multi-vendor+Shopify+store+for+Self-Help+Groups)[WhatsApp](https://api.whatsapp.com/send?text=Olo+Junction%3A+a+multi-vendor+Shopify+store+for+Self-Help+Groups %0A%0A https://emberoot.com/work/olo-junction/)

Before Emberoot, our founder Sarang Kasar co-founded Olo Junction, a multi-vendor Shopify store that helped Self-Help Groups (Bachat Gats) in India sell their products online for the first time. It later became Buzitto.

- **Organisation:**  Olo Junction, a partnership firm (later Buzitto Services Pvt Ltd)
- **Role:**  Co-founder, February to September 2021
- **Platform:**  Shopify with a multi-vendor marketplace app
- **Services used:**  E-commerce, Strategy

## The challenge

Self-Help Groups make food and household products but rarely sell beyond their own area. They needed a shop they could sell through, help with photographs, prices, packaging and listings, and a way to see their sales so they could plan their marketing. Each group also had to be set up as a seller, with the checks and tax handling that involves.

## What Sarang did

- Met the groups, listened to their problems and helped them start using the tools, sharing why packaging, pricing and marketing matter when selling online.
- Built the Shopify store, trying several themes and templates and writing code where the theme fell short.
- Added a multi-vendor system so each group sold under its own seller account, then adapted it to Indian tax rules and set up seller KYC checks.
- Helped the groups photograph, price and list their products.
- Negotiated flat-rate courier agreements that cut rural shipping charges by 15%.
- Tested two multi-vendor apps and compared what each could and could not do.

## The result

- 25 Self-Help Groups made their first online sales.
- More than 500 products listed.
- Rural shipping charges 15% lower.

The work also showed the limits of the model: keeping food quality and packaging consistent across many small groups took more coordination than the team could give. To raise funding the founders registered a private limited company, and the business continued as Buzitto.

[Talk to us about a multi-vendor store](/contact/#call)